Growth & Digital Marketing
Performance Marketing Specialist
Scale hyper-growth brands with data-driven paid advertising & conversion science.
Role Overview
As a Performance Marketing Specialist at Cureza Studio, you will own paid acquisition strategies for high-growth global clients, Shark Tank featured D2C brands, and tech enterprises. You will build, launch, and optimize multi-channel performance campaigns focused on aggressive ROAS, low CAC, and high customer lifetime value.
Key Responsibilities
- Architect, launch, and scale paid advertising campaigns across Meta Ads, Google Ads (Search, Shopping, PMax, Display), LinkedIn, and TikTok.
- Manage media spend budgets ranging from ₹5L to ₹50L+ per month with relentless focus on net return on ad spend (ROAS) and CAC targets.
- Formulate dynamic conversion rate optimization (CRO) strategies, custom landing page funnels, and retention marketing workflows.
- Conduct continuous creative testing — working closely with our design team to test visual hooks, ad angles, short-form video concepts, and ad copy.
- Perform deep data analysis using GA4, Triple Whale, Google Tag Manager, and custom attribution models to unearth growth insights.
- Present transparent, data-rich weekly performance reports and strategic roadmaps directly to brand founders and marketing heads.
Requirements & Qualifications
- 2+ years of hands-on experience in performance marketing with proven track record of scaling D2C or B2B brands.
- Deep technical mastery of Meta Ads Manager, Google Ads 360, Google Analytics (GA4), and Google Tag Manager (GTM).
- Strong understanding of conversion rate optimization (CRO), landing page wireframing, and customer funnel analysis.
- Proficiency with attribution platforms (Triple Whale, Northbeam, Hyros) and e-commerce platforms (Shopify).
- Analytical mindset with advanced Excel/Google Sheets skills (pivots, regression, cohort analysis).
- Excellent written and spoken English communication skills with strong copywriting capabilities.
Nice to Have
- Experience scaling brands featured on Shark Tank India / US.
- Familiarity with programmatic advertising, Native Ads (Taboola/Outbrain), or Amazon PPC.
- Basic working knowledge of HTML/CSS/JS for tracking scripts and event tagging.
Tech Stack & Ecosystem
Meta AdsGoogle AdsGA4Triple WhaleGTMShopify AnalyticsFigmaHotjar
Role-Specific Benefits & Perks
Remote First Culture
Work from anywhere in India with flexible working hours.
Performance Bonuses
Quarterly profit-share bonuses based on campaign ROAS performance.
Annual Upskilling Budget
₹50,000 yearly stipend for ad courses, growth masterclasses & certifications.
Top-Tier Gear
MacBook Pro and home office setup allowance provided.